Depending on the type of products you sell, you might find that you make more money when you drive leads instead of actual eCommerce sales.
If that’s the case, then take a page out of this company’s playbook.
Not only do they use shopping campaigns to drive leads, but they make it very easy to fill out a form, and less obvious to actually add any product to cart.
Here’s their shopping ad (top one middle):-
And here’s what their product/landing page looks like:-
See the little “Add to cart” at the bottom of the screenshot? It’s super smart.
This advertiser knows that they can close a higher value lead, as a lead, and not as an eCommerce sale.
Does your business offer things that could be bought through shopping campaigns, but carry a large margin where a follow up phone call could be necessary?
Then try following this method…